Design
Scalable UX & UI
Design is valuable to product organizations as it focuses on user needs, relying on understanding and empathy. It promotes cross-functional collaboration and an iterative process, reducing risks and enhancing quality. Leveraging design thinking and scientific methods in product processes promotes user-focused features and objective-driven outcomes.
Component-based Site Strategy
Objective: Re-platform and redesign an e-commerce site to increase conversion rate, host educational content, and run marketing campaigns.
Problem: No existing way to manage assets, no design system
Role: Lead Product Designer
Strategy: Leverae re-usable components to support educational and marketing content across a variety of page templates for the top-half of the shopping funnel.
Outcome: Less than 20 components across only 5 page templates that support the top and mid-level shopping funnel, blog website, and seasonal marketing campaigns.
Objective: Re-platform and redesign an e-commerce site to increase conversion rate, host educational content, and run marketing campaigns.
Problem: No existing way to manage assets, no design system
Role: Lead Product Designer
Strategy: Leverae re-usable components to support educational and marketing content across a variety of page templates for the top-half of the shopping funnel.
Outcome: Less than 20 components across only 5 page templates that support the top and mid-level shopping funnel, blog website, and seasonal marketing campaigns.
UI Kits for App Design
Objective: Present an app concept to support the Audubon Christmas Bird Count for a Product Design interview process.
Problem: Design a relevant app revolved around one annual 30-day event.
Scope: Whatever you deem necessary to achieve the objective.
Strategy: Breakdown the requirements, workflows, and features to create a full concept while leveraging a UI kit to improve design efficiency, technical feasibility, and deliver more screens.
Outcome: A comprehensive birding app project that now extends to gAI and ML capabilities, as well as 2 job offers (declined > accepted 2 years later).
Objective: Present an app concept to support the Audubon Christmas Bird Count for a Product Design interview process.
Problem: Design a relevant app revolved around one annual 30-day event.
Scope: Whatever you deem necessary to achieve the objective.
Strategy: Breakdown the requirements, workflows, and features to create a full concept while leveraging a UI kit to improve design efficiency, technical feasibility, and deliver more screens.
Outcome: A comprehensive birding app project that now extends to gAI and ML capabilities, as well as 2 job offers (declined > accepted 2 years later).